It’s 2013, and we called B.S. on protein bars.
CrossFit’s taking off. And protein bars are loaded with ingredients no one can even pronounce. We couldn’t believe there wasn’t a more nutritious and simpler protein bar out there. Maybe we were a little naïve, but we decided to stop talking and try to make it ourselves.
We started RX in our kitchen.
No venture capitalists. No consultants. No office. Just best friends. Eager and broke. Upfront about it. We don’t have anything against conventional wisdom. We just don’t always follow it. Even today - we’ve got healthy ambitions, the usual insecurities, and all the other stuff that keeps us human. And this will never change.
Like eating 3 egg whites, 2 dates, and 6 almonds.
It’s how we’ve always described our bars. What’s inside. What isn’t. We think it’s everything you need to know. Industry experts thought it was a big mistake when we put it on our packaging. Logo isn’t clear. No appetite appeal. Hey, we’re not designers, but we held our breath and did it. Haven’t looked back since.